To measure impact, we identify broad areas that
will move the needle:
+ Water - conservation targets, recapture, etc.
+ Food - production, transport & consumption
+ Land/BUILT ENVIRONMENT - agriculture, development, land use, toxic pesticides
+ Energy - % alternative vs. fossil fuel-based, conservation
+ Consumption/WASTE - reusable vs. landfill waste, energy efficiency, etc.
+ Transportation - mass TRANSIT, carpool, biking, walking, electric cars